Cellcom is the first or last company that gives a twist to its business model, to obtain an income through advertising, so it should not surprise us at all.

In this case, Israel company, has announced that its users can get up to 45 minutes free mobile phone minutes, simply by looking at some commercial.

To verify that users pay attention to what they see at the end of each commercial user will have to respond to 2 questions and then receive their prize.

The initiative is called Time is Money, and is aimed primarily at young people and students up to 30 years.

Among the companies that joined the proposal to provide the business, we have Coca-Cola, Sony and even Nokia, which shows some potential for the idea.

Cellcom currently has a base of over 3.1 million subscribed, so the initiative could result in a warning to other companies who are looking for more customers, without compromising your income (in this case, even increased).

We will see that this experiment is in Israel, and who knows … maybe you may see this worldwide soon.

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